Type

Internship Project (Studio F. A. Porsche)

Year

2015

Client

KEF / Porsche Design

Team

Christian Schwamkrug (Design Director Studio F.A. Porsche)

Jörg Tragatschnig (Senior Designer)

Lorenz Bauer (Design Intern)

Duration

5 weeks

Awards

Red Dot Design Award 2017

The Bluetooth speaker Gravity One combines hi-fi sound technology from British sound-pioneer KEF with aesthetic functionalism from Porsche Design. The compact speaker was specifically designed for managers and business people to refine the sound experience for conference calls and presentations. The reduced unibody design is made from a single piece of aluminum to combine distinctive aesthetics with functionalism.   

Brand Analysis

Porsche Design and KEF already collaborated in the past, two brands known for desirable products in the premium segment. The defined goal of the collaboration was to merge KEF´s sound technology and the Porsche Design DNA to create an unmistakable product.

VISION

The Bluetooth speaker is designed to meet the needs of discerning professionals, providing a sophisticated and functional accessory for managers and business people. Engineered to excel in business settings, this speaker enhances the quality of conference calls and presentations with its superior audio clarity. Additionally, its compact and durable design ensures it seamlessly integrates into private environments, delivering an exceptional sound experience wherever it is used.

IDEATION

 
In collaboration with a senior designer, I explored and refined a range of ideas through extensive sketching and CAD mockups using Rhino3D. This iterative ideation process led to the development of three distinct concepts, which were later presented to the client. Due to confidentiality, only the selected concept is shown in detail. All sketches, renderings, and CAD models presented here were created exclusively by me.

FINAL PRODUCT

In the final design iteration, the speaker's base was refined to achieve a more dynamic profile, optimizing both its form and function for ideal speaker orientation. All renderings shown below were created by me using KeyShot.

MARKET LAUNCH

The Gravity One Bluetooth speaker came to the market in 2017. Further, the product received a Red Dot Design Award in the same year. The images shown below are official press images.