ABOUT

Profile_02

I am Lorenz Bauer, a designer focusing on the tension field between Product and Automotive Design.

California (LA)

Netherlands, (Delft)

Germany (Munich),

Austria, (Linz)

 

DESIGN APPROACH

quote signs-06

Our world is accelerating, driven by an inexorable technology push. Therefore, designers have to operate multidisciplinary - to achieve top-notch design solutions for making a product functional, desirable and durable.


How do I define myself as a designer? What drives me as a designer? Summarized in a nutshell my 5 "design drivers" embrace attributes which have kept fueling my curiosity about design. Technology enables innovation, but the designer creates value - by making technological innovation accessible in the most appealing way possible. Throughout my education, I developed a fascination for the segment of premium products. Understanding the potential of technology to 'embody desire' in form of a functional product is my mission as a designer. I surrounded myself in technical environments throughout my studies, to empower my design approach with knowledge of emerging technologies and engineering skills.

DESIGN PROCESS

quote signs-06

My design process offers me a guideline to create and channel value.

Founded on my education and working experience in a multidisciplinary field, several aspects have shown to be essential for my personal design process. The graphic below offers a glimpse into my workflow as a designer and is based on the "Double Diamond" (British Design Council, 2005). My design process offers me a guideline to create and channel value through diversion, conversion, and iteration. Hereby, the ability to create new immersive contexts is key to generate true value. 

SKILLS


My current skill set derived from working experience, passion and education. It enables me to execute a project in a holistic way - including front-end research, concept creation and evaluation, embodiment design and customer presentation. I always liked to communicate visually. Therefore, I fostered my fascination with visualization by learning certain tools to enable immersive storytelling. 

German (native) 

English (business fluent)

PHOTOSHOP

100Balken-07

90 %

RHINOCEROS

85Balken-08

75 %

SKETCHING

100Balken-07

90 %

SOLIDWORKS

70Balken-09

65 %

ILLUSTRATOR

45Balken-10

40 %

INDESIGN

70Balken-09

65 %

AFTER EFFECTS

45Balken-10

40%

RAPID PROTOTYPING

70Balken-09

65 %

KEYSHOT

100Balken-07

90 %

CURRICULUM VITAE

NOW

2019

Design Internship

A 6-month Industrial Design Internship at Designworks, a BMW group company at the headquarter in Los Angeles.

 

designworks bmw group logo
Icons grad gold-01

cum laude

2018

Graduation (MSc) 

On May 16th I graduated with cum laude from Delft University of Technology in the Netherlands under the Supervisory of Dutch Designer Bruno Ninaber van Eyben. Over a time span of 33 weeks, I cooperated with high-end kitchen appliance manufacturer Gaggenau to create a novel approach for embedding automation into the luxury kitchen of tomorrow.

Gaggenau Logo_White
TU_Delft_white

2017

Company Project

A multidisciplinary design team of 6 students was formed to acquire a company for a cooperation. The German luxury brand Gaggenau joined for a  project over a period of 22 weeks.  

Gaggenau Logo_White

2016

Company Project

For the 'Advanced Concept Design' project, I was collaborating with Dutch Virtual Reality pioneers of Manus VR for enabling a more immersive gaming experience. 

logo manus-White

2016

Company Project

A team of 6 design students collaborated with Philips to design a novel vacuum cleaner for the 'Advanced Embodiment Design' course.  

Philips-logo-wordmark_white

2016

2 years

Master's Program

Integrated Product Design

TU Delft in the Netherlands offers a multidisciplinary environment and teaches product design in a methodological and holistic way to prepare designers for today's complex and interdisciplinary challenges.

TU_Delft_white

2015

5 month

Design Internship 

Tulp Design / Munich

Tulp Design's vision of 'brand architecture' transforms brand values into the third dimension for designing perceivable spaces, offices and exhibition appearances for their customers.

 

tulp-logo_white

2015

6 month

Design Internship

Studio F. A. Porsche / Zell am See

The 6-month internship in the former Porsche Design Studio has been a very formative experience for designing consumer goods for the luxury segment. 

porsche_logo_white2
Icons grad gold-01

2014

Bachelor's Degree

Industrial Design / scionic® 

Universität für Gestaltung Linz

The result of the bachelor project under the supervisory of Prof. Axel Thallemer was a novel bionic office chair to increase ergonomics standards - designed for  the German company Festo.

Festo_logo_white
id Linz_white

2013

Design Internship

Design Studio Formquadrat / Linz

Over a time span of 3 months, I got involved in B2B and B2C design projects, including local and global brands.  

formquadrat_logo_neu_white

2011

Bachelor's Program

Industrial Design scionic® Universität für Gestaltung Linz

The Industrial Design department scionic® was under the lead of Prof. Axel Thallemer and had a focus on bionic principles. From the 1st semester on all major projects were executed with real companies and partners to foster a lifelike designer mindset.

id Linz_white

2009

High School Graduation

Bundesrealgymnasium Salzburg (BRG)

The "Plus Project" specialization introduced students into project management and team work.

2007

Summer Job

Design Studio KISKA

A unique experience and key moment for me to discover my fascination for design. Exploring the working environment of a transportation designer and getting introduced into digital sketching made me focus on studying industrial design from the early age of 16.

1280px-Kiska_Logo_white

1990

born in Salzburg / Austria

1st of November 1990

Lorenz Bauer Design 2018