I am Lorenz Bauer, a designer focusing on the tension field between Product and Automotive Design.
Our world is accelerating, driven by an inexorable technology push. Therefore, designers have to operate multidisciplinary - to achieve top-notch design solutions for making a product functional, desirable and durable.
How do I define myself as a designer? What drives me as a designer? Summarized in a nutshell my 5 "design drivers" embrace attributes which have kept fueling my curiosity about design. Technology enables innovation, but the designer creates value - by making technological innovation accessible in the most appealing way possible. Throughout my education, I developed a fascination for the segment of premium products. Understanding the potential of technology to 'embody desire' in form of a functional product is my mission as a designer. I surrounded myself in technical environments throughout my studies, to empower my design approach with knowledge of emerging technologies and engineering skills.
My design process offers me a guideline to create and channel value.
Founded on my education and working experience in a multidisciplinary field, several aspects have shown to be essential for my personal design process. The graphic below offers a glimpse into my workflow as a designer and is based on the "Double Diamond" (British Design Council, 2005). My design process offers me a guideline to create and channel value through diversion, conversion, and iteration. Hereby, the ability to create new immersive contexts is key to generate true value.
English (business fluent)
GRO Design is a Dutch design studio creating product solutions and user experiences for A-brand companies around the world in the consumer, B2B and healthcare fields.
A 6-month Industrial Design Internship at Designworks, a BMW group company at the headquarter in Los Angeles.
On May 16th I graduated with cum laude from Delft University of Technology in the Netherlands under the Supervisory of Dutch Designer Bruno Ninaber van Eyben. Over a time span of 33 weeks, I cooperated with high-end kitchen appliance manufacturer Gaggenau to create a novel approach for embedding automation into the luxury kitchen of tomorrow.
A team of 6 design students collaborated with Philips to design a novel vacuum cleaner for the 'Advanced Embodiment Design' course.
Industrial Design scionic® Universität für Gestaltung Linz
The Industrial Design department scionic® was under the lead of Prof. Axel Thallemer and had a focus on bionic principles. From the 1st semester on all major projects were executed with real companies and partners to foster a lifelike designer mindset.
High School Graduation
Bundesrealgymnasium Salzburg (BRG)
The "Plus Project" specialization introduced students into project management and team work.
born in Salzburg / Austria
1st of November 1990