ABOUT
I am Lorenz Bauer, a designer focusing on the tension field between Product and Automotive Design.
California (LA)
Netherlands, (Delft)
Germany (Munich),
Austria, (Linz)
DESIGN APPROACH
Our world is accelerating, driven by an inexorable technology push. Therefore, designers have to operate multidisciplinary - to achieve top-notch design solutions for making a product functional, desirable and durable.
How do I define myself as a designer? What drives me as a designer? Summarized in a nutshell my 5 "design drivers" embrace attributes which have kept fueling my curiosity about design. Technology enables innovation, but the designer creates value - by making technological innovation accessible in the most appealing way possible. Throughout my education, I developed a fascination for the segment of premium products. Understanding the potential of technology to 'embody desire' in form of a functional product is my mission as a designer. I surrounded myself in technical environments throughout my studies, to empower my design approach with knowledge of emerging technologies and engineering skills.
DESIGN PROCESS
My design process offers me a guideline to create and channel value.
Founded on my education and working experience in a multidisciplinary field, several aspects have shown to be essential for my personal design process. The graphic below offers a glimpse into my workflow as a designer and is based on the "Double Diamond" (British Design Council, 2005). My design process offers me a guideline to create and channel value through diversion, conversion, and iteration. Hereby, the ability to create new immersive contexts is key to generate true value.
SKILLS
My current skill set derived from working experience, passion and education. It enables me to execute a project in a holistic way - including front-end research, concept creation and evaluation, embodiment design and customer presentation. I always liked to communicate visually. Therefore, I fostered my fascination with visualization by learning certain tools to enable immersive storytelling.
German (native)
English (business fluent)
PHOTOSHOP
90 %
RHINOCEROS
75 %
SKETCHING
90 %
SOLIDWORKS
65 %
ILLUSTRATOR
40 %
INDESIGN
65 %
AFTER EFFECTS
40%
RAPID PROTOTYPING
65 %
KEYSHOT
90 %
CURRICULUM VITAE
NOW
2019
Design Internship
A 6-month Industrial Design Internship at Designworks, a BMW group company at the headquarter in Los Angeles.
cum laude
2018
Graduation (MSc)
On May 16th I graduated with cum laude from Delft University of Technology in the Netherlands under the Supervisory of Dutch Designer Bruno Ninaber van Eyben. Over a time span of 33 weeks, I cooperated with high-end kitchen appliance manufacturer Gaggenau to create a novel approach for embedding automation into the luxury kitchen of tomorrow.
2017
Company Project
A multidisciplinary design team of 6 students was formed to acquire a company for a cooperation. The German luxury brand Gaggenau joined for a project over a period of 22 weeks.
2016
Company Project
For the 'Advanced Concept Design' project, I was collaborating with Dutch Virtual Reality pioneers of Manus VR for enabling a more immersive gaming experience.
2016
Company Project
A team of 6 design students collaborated with Philips to design a novel vacuum cleaner for the 'Advanced Embodiment Design' course.
2016
2 years
Master's Program
Integrated Product Design
TU Delft in the Netherlands offers a multidisciplinary environment and teaches product design in a methodological and holistic way to prepare designers for today's complex and interdisciplinary challenges.
2015
5 month
Design Internship
Tulp Design / Munich
Tulp Design's vision of 'brand architecture' transforms brand values into the third dimension for designing perceivable spaces, offices and exhibition appearances for their customers.
2015
6 month
Design Internship
Studio F. A. Porsche / Zell am See
The 6-month internship in the former Porsche Design Studio has been a very formative experience for designing consumer goods for the luxury segment.
2014
Bachelor's Degree
Industrial Design / scionic®
Universität für Gestaltung Linz
The result of the bachelor project under the supervisory of Prof. Axel Thallemer was a novel bionic office chair to increase ergonomics standards - designed for the German company Festo.
2013
Design Internship
Design Studio Formquadrat / Linz
Over a time span of 3 months, I got involved in B2B and B2C design projects, including local and global brands.
2011
Bachelor's Program
Industrial Design scionic® Universität für Gestaltung Linz
The Industrial Design department scionic® was under the lead of Prof. Axel Thallemer and had a focus on bionic principles. From the 1st semester on all major projects were executed with real companies and partners to foster a lifelike designer mindset.
2009
High School Graduation
Bundesrealgymnasium Salzburg (BRG)
The "Plus Project" specialization introduced students into project management and team work.
2007
Summer Job
Design Studio KISKA
A unique experience and key moment for me to discover my fascination for design. Exploring the working environment of a transportation designer and getting introduced into digital sketching made me focus on studying industrial design from the early age of 16.
1990
born in Salzburg / Austria
1st of November 1990