I am Lorenz Bauer, a designer focusing on the tension field between Product and Automotive Design.
Our world is accelerating, driven by an inexorable technology push. Therefore, designers have to operate multidisciplinary - to achieve top-notch design solutions for making a product functional, desirable and durable.
How do I define myself as a designer? What drives me as a designer? Summarized in a nutshell my 5 "design drivers" embrace attributes which have kept fueling my curiosity about design. Technology enables innovation, but the designer creates value - by making technological innovation accessible in the most appealing way possible. Throughout my education, I developed a fascination for the segment of premium products. Understanding the potential of technology to 'embody desire' in form of a functional product is my mission as a designer. I surrounded myself in technical environments throughout my studies, to empower my design approach with knowledge of emerging technologies and engineering skills.
My design process offers me a guideline to create and channel value.
Founded on my education and working experience in a multidisciplinary field, several aspects have shown to be essential for my personal design process. The graphic below offers a glimpse into my workflow as a designer and is based on the "Double Diamond" (British Design Council, 2005). My design process offers me a guideline to create and channel value through diversion, conversion, and iteration. Hereby, the ability to create new immersive contexts is key to generate true value.
English (business fluent)
A 6-month Industrial Design Internship at Designworks, a BMW group company at the headquarter in Los Angeles.
On May 16th I graduated with cum laude from Delft University of Technology in the Netherlands under the Supervisory of Dutch Designer Bruno Ninaber van Eyben. Over a time span of 33 weeks, I cooperated with high-end kitchen appliance manufacturer Gaggenau to create a novel approach for embedding automation into the luxury kitchen of tomorrow.
A team of 6 design students collaborated with Philips to design a novel vacuum cleaner for the 'Advanced Embodiment Design' course.
Industrial Design scionic® Universität für Gestaltung Linz
The Industrial Design department scionic® was under the lead of Prof. Axel Thallemer and had a focus on bionic principles. From the 1st semester on all major projects were executed with real companies and partners to foster a lifelike designer mindset.
High School Graduation
Bundesrealgymnasium Salzburg (BRG)
The "Plus Project" specialization introduced students into project management and team work.
born in Salzburg / Austria
1st of November 1990