about

I am a designer focusing on the tension field between Product Design and Automotive Design.

Netherlands (Eindhoven)

California (Los Angeles)

Netherlands, (Delft)

Germany (Munich),

Austria, (Salzburg, Linz, Zell am See)

DESIGN APPROACH

Our world is accelerating, driven by an inexorable technology push. Therefore, designers have to operate multidisciplinary - to achieve top-notch design solutions for making a product functional, desirable and durable.

How do I define myself as a designer? What drives me as a designer? Summarized in a nutshell my 5 "design drivers" embrace attributes which have kept fueling my curiosity about design. Technology enables innovation, but the designer creates value - by making technological innovation accessible in the most appealing way possible. Throughout my education, I developed a fascination for the segment of premium products. Understanding the potential of technology to 'embody desire' in form of a functional product is my mission as a designer. I surrounded myself in technical environments throughout my studies, to empower my design approach with knowledge of emerging technologies and engineering skills.

DESIGN PROCESS

My design process offers me a guideline to create and channel value.

Founded on my education and working experience in a multidisciplinary field, several aspects have shown to be essential for my personal design process. The graphic below offers a glimpse into my workflow as a designer and is based on the "Double Diamond" (British Design Council, 2005). My design process offers me a guideline to create and channel value through diversion, conversion, and iteration. Hereby, the ability to create new immersive contexts is key to generate true value.